Marketing Associate

PickleRoll 

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Digital Marketing & Growth

• Plan and publish daily content across Facebook, Instagram, TikTok, X, Threads, LinkedIn, and YouTube to increase brand awareness and engagement

• Manage paid advertising campaigns across Meta and Google Ads, supporting product launches, promotions, and targeted outreach

• Analyze marketing performance across Google Analytics, social platforms, email campaigns, and paid media to identify trends and optimize campaign strategy

• Conduct marketing research to evaluate audience behavior, messaging effectiveness, and cross-channel performance

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Website, E-Commerce & CRM

• Design, build, and maintain the company website in Shopify, including custom page layouts, product listings, and content updates

• Maintain Shopify inventory and product data to ensure accurate pricing, availability, and purchasing experience

• Built and manage a custom CRM in Airtable to centralize leads, prospects, and customer data

• Implement automated workflows using Zapier and SendGrid to trigger email communications following purchases, form submissions, and sign-ups

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Creative Production & Branding

• Design digital and print marketing assets, including social media graphics, paid ads, event displays, flyers, and business collateral

• Execute email marketing campaigns through Constant Contact, supporting promotions, announcements, and targeted outreach

• Create custom court renderings and visual mockups to support sales presentations and customer proposals

• Prepare and refine brand assets using Adobe Creative Suite to ensure accuracy and scalability for print, web, and painted branding applications

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Marketing Technology & Automation

• Produce and edit short-form and long-form video content for social media and YouTube to support product promotion and brand storytelling

• Experiment with emerging marketing technologies, including AI-generated video and AI influencer concepts, to test new content formats

• Design and produce precision court layout stencils using VinylMaster and a Titan cutter for large-scale painted branding applications

• Integrate marketing tools, including Airtable, Zapier, SendGrid, Shopify, and Constant Contact, to streamline marketing operations and customer communication

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Cross-Functional Support

• Collaborate closely with sales, leadership, and operations to align marketing efforts with business goals, events, and installations