Event Booth Flyer
This event booth flyer was created for PickleRoll to provide attendees with a quick and engaging overview of the company’s court systems, features, and contact information. Designed using Canva and printed as a 4”x 6” flyer for trade shows and live events, the piece combines bold branding, organized information, and strong visual hierarchy to effectively capture attention in busy event environments. The goal of this project was to create a clean, professional handout that clearly communicated PickleRoll’s versatility while encouraging potential customers to learn more through direct contact and QR code engagement. This project highlights my ability to design printed marketing collateral that is both visually appealing and informative for in-person brand experiences.
Business Card
These business cards were created for PickleRoll’s sales team to distribute at trade shows, tournaments, and networking events. Designed using Canva, the cards were developed to maintain consistent branding while providing potential customers with quick access to company contact information, social media platforms, and the website. The clean layout, bold typography, and simple court graphic were intentionally chosen to create a professional and recognizable design that aligned with PickleRoll’s overall brand identity. This project highlights my ability to create polished print materials that support both brand awareness and customer engagement in face-to-face marketing environments.
Website Pages
These website pages were created for PickleRoll using Shopify to improve the customer experience and provide clear, organized information about the company’s products and services. I developed pages including purchasing resources, warranty information, and custom branding options while ensuring the layouts aligned with PickleRoll’s overall branding and user experience. Supporting graphics and visual elements featured throughout the pages were created using Canva to enhance readability and create a more polished, professional appearance.
One of the most unique aspects of this project was the development of the custom branding page, which featured branded pickleball court designs created for customers and events. Using logo files provided by clients and partner companies, I prepared and physically cut large-scale court stencils using VinylMaster Pro 5.0 software and a US Cutter machine. This process requires precision, attention to detail, and an understanding of how branding translates onto full-size court surfaces. This project highlights my experience with website management, graphic design, and hands-on production work across both digital and physical marketing materials.
Photography
These photos highlight a personal photography project capturing my brother’s engagement, shot using my Canon Rebel T6 camera. The purpose of this layout is to showcase meaningful moments through authentic storytelling and emotional imagery. What stands out about the content is the raw, candid emotion and the natural lighting. The overcast sky provided the perfect weather for taking photos, creating a soft and balanced tone. Notably, this shoot received praise from friends and family and was shared across social media platforms. I’m grateful that I was chosen to capture these moments and help preserve such a special memory.
Amaze Group Deliverable
As part of a comprehensive marketing project for Visual Image Marketing, I led efforts in search engine optimization, managing the Google Business Profile, overseeing Google paid ads, selecting strategic keywords, and incorporating AI tools to optimize performance. I worked closely with a team of 19 members across branding, social media, website design, and market research to ensure alignment and consistency. Our collaboration resulted in a 63-page marketing strategy portfolio, which I helped present to the business owner. All of our proposed strategies were successfully adopted, marking a strong impact through data-driven and creative marketing solutions.
Holiday Card
This holiday card was created for PickleRoll as part of a customer email campaign celebrating the New Year and strengthening customer relationships. Designed using Canva, the card combined festive graphics, branded visuals, and warm messaging to create a professional yet engaging piece of seasonal marketing content. The design incorporated fireworks imagery, PickleRoll court elements, and the company’s branding to maintain a polished and recognizable look.
After completing the design, the holiday card was distributed to customers through an email blast using Constant Contact. The purpose of the campaign was to thank customers for their support, maintain brand engagement during the holiday season, and create a more personal connection with the audience. This project highlights my experience with graphic design, email marketing, and customer-focused brand communication.
Door Hanger
This is a mock up of a door hanger I created in Adobe InDesign for a company in Nashville called Frontier Foundation and Crawl Space Repair. It was a class project focused on print marketing, and I used real company photos and branding to make the design as realistic as possible. The lines around the outside are bleed and margin lines used for printing, and they would not show up on the final printed version. This project helped me practice layout, spacing, and working with print-ready files in a professional way.
Graduation Announcement
This graduation announcement design was created to celebrate my graduation from the University of Tennessee, Knoxville as part of the Class of 2025. The purpose of this project was to capture my personality and school spirit through bright, cheerful imagery and bold, eye-catching typography. What stands out about the design is the use of the university’s signature orange color combined with a modern layout that balances professional photography with clean graphic elements. The inclusion of multiple campus locations helped create a more personal and meaningful final design. This project highlights my ability to combine photography, branding, and graphic design to create visually engaging social and print-ready content.
Social Media Carousel
For this fun Halloween-themed social media post, I used original PickleRoll court photos and designed the graphics in Canva while incorporating AI-generated Halloween elements to showcase a creative, seasonal piece of content for social media. This project highlights my skills in graphic design, photo editing, and creative content creation.